PROFESSIONAL HISTORY
My Experience
July 2018 - Present
Handed the task of creative ingenuity, I quickly got up to speed on the clients needs and wants for their Food Truck brand, StrEAT Food RX. Driving marketing efforts through creating captivating and inclusive post that would trigger attention and direct the audience to the appropriate websites and social media platforms. We collaborated on upcoming events, organized content to be shared at later dates and times, and made changes on projects to communicate appropriate recommendations or updates.
In addition to social media content and updating planned events, I was given the opportunity to create images and characters to be used for future menu prints and a possible clothing line. The drawings will be turned into digital images and used as graphic tools in their media kit.
November 2018 - Present
I was approached with the responsibility of creating a new logo for the launch of my cousins Wood Working Company, EverGrain. Enthusiastic about getting started, I jumped to the drawing board. His desire to transfer the logo onto a branding iron implemented further artistic ideas. I wanted to create a transparent image that would encompass a rugged look with a touch a nature, something simple yet bold in appearance.
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In addition to creating his logo, he asked me to help market his brand and get his pieces out on display for sale in various local retail shops. I offered this assistance to him once his pieces are complete and suggested that in the meantime, I could create a website for him to inquire more customers. The launch of this company requires the creation of an EverGrain Wood Working e-commerce website, where we can sell pieces of his work to a broader market. I am in the process of designing and creating his new site that will encompass the outstanding quality of his masterpieces and capture the attention of his audience to further his business.
April 201 - Present
New England Sound Innovation is a DJ/Music Company that offers a wide variety of high quality entertainment services including DJing, emceeing, audio/visual, and lighting. The owners and founders of this company happen to be my fiancé and one of our best friends, luckily they both let me join in on the fun- Always striving to push their business through new avenues!
As part of some of my freelance work, I wanted to help them create visuals and images that they could use to attract more business through their social media. Working alongside the creative duo has given me the opportunity for creative expression and allowed for much ingenuity when it comes to sourcing and designing unique and original images. In addition to this, they also awarded me the opportunity to create a new website for their company, which will soon be designed and published for the world to see.
May 2012 - July 2015
During my employment at Samba I wore many hats. I was a bartender at the time, but my ambition to take on more responsibility and drive business became a hobby. I was in charge of developing marketing strategies that would increase business and attract clientele. Behind the bar, we were able to create a sense of curiosity amongst our regulars through the creation of new cocktails that would compliment seasonal tastes.
In addition to this, I sought out new talent, met with managers, communicated and negotiated dates and contracts with the desired entertainment. Once booking the upcoming entertainment, I created and designed fliers and social media pages to communicate the events and attract our clientele to the restaurant. These marketing efforts increased business and the nightlife scene at both Samba locations.